ANDBOX

ANDBOX is the home for esports in New York.

They are the parent organization for New York-based teams NYXL and Subliners. They are an esports-focused apparel company. They sponsor streamers, hold events, and create content. Andbox’s mission is to be the cultural conduit fueling gaming in New York City.

We partnered with the company to create the brand from the ground up: naming, launch strategy, brand voice, content, and an immense design world.

(On ANDBOX I functioned as Chief Naming Officer, esports expert, strategist, content creator, and gently opinionated non-designer-design-director alongside much more talented design-design directors.)